Creating a Digital Strategy to Provide Exceptional Digital Experiences
For IBM clients, “Exceptional Digital Experience” is realized in the results. This paper demonstrates how organizations, with their unique requirements, have created and...
The Master List of Email Delivery Terminology
The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.Request Free!
5 Ways to Reduce Advertising Network Latency
Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency...
Build your Sender Reputation in Four Steps
Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you’d like, just follow these 4 easy...
Creating Real-Time Individualized Campaigns Around Every Imaginable Buyer Behavior
While mastering behavioral marketing requires a well-thought-out combination of technology, vision and skills, the most critical elements are a unified master database and...
7 Key Marketing Trends for 2014 – and Tactics for Thriving in the New Year
With buyers privy to more information and choices, lower prices and better products have become minimum requirements.In this white paper, our experts outline seven key trends...
