A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers...
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy...
Discover some of the first insights on push messaging’s effectiveness, including a quantitative view of opt-in rates, across key industry verticals—Retail, Media,...
Don’t believe us? Urban Airship turned to Twitter to find out what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push...
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t...
Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There’s no room in the budget, there’s...
