Can You Buy Back Brand Equity?
During a brand crisis, social analysis can offer insights into ways to mitigate negative brand perception into a more positive experience.
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4 Steps to Drive Your Brand Extension with Social Media
How do you know if the market will accept your new product—especially in a category in which you are unknown? This industry report lays out four step process for using...
How Social Media Will Transform Brand Management
Most people in the enterprise tend to think of social media as a collection of delivery devices: new channels of increasing importance that marketers use to help reach...
Marketing to Medical Group Practices A Receptive, Powerful Audience
Learn how to meet them face-to-face and build long-lasting business relationships with this powerful segment.
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Marketing to Medical Group Practices — An Audience for Any Marketer
This decision making audience purchases billions of dollars of products and service annually; and not just goods specifically developed for the healthcare industry. Learn...
New Expectations for a New Era
The essential bridge between the organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the...