Best-In-Class Steps to Successfully Manage the Buyer’s Journey
Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize...
Enterprises Must Look To Scale Mobility With a New Platform Approach
The intersection of mobile, social, analytics and cloud technologies is transforming industry, commerce and human social behavior in an unprecedented way. For brands, this...
TDWI Infographic: Predictive Analytics for Business Advantage
Currently, statisticians and business analysts are the primary builders of predictive models. In the near future, respondents believe that business analysts will be the...
Predicting the Future of Predictive Analytics
Consumers regularly benefit from predictive analytics, in the form of anything from weather forecasts to insurance premiums. Organizations are now exploring the possibilities...
The Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013
With the rise of big data, the predictive analytics market has woken up; firms now understand the opportunity to use big data to increase their knowledge of their business,...
TDWI Best Practices Report: Predictive Analytics for Business Advantages
A variety of market forces have joined to make this possible, including an increase in computing power, a better understanding of the value of the technology, the rise...