Video: The New ROI Star of Marketing
As a critical part of the content marketing mix, video not only appeals to your target market, but it also offers powerful viewer engagement data to use in combination...
The Modern Marketer’s Guide to Getting the Most Out of Video
You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with...
Taulia: A Video Marketing Success Story
Using CRM, Marketing Automation, and a Video Marketing Platform, Taulia used video to become the most remarkable supplier financing provider of all time!Read this case...
Make Chatter Matter Even More
Like many, you use Salesforce Chatter to enhance sales effectiveness and employee collaboration. Chatter already matters – the question is, how do you make it matter...
Future of Networked Commerce: Changing How the World Interacts
The experts speak. Vivek Bapat, SAP: “One does not discover new lands without consenting to lose sight, for a very long time, of the shore” (André Gide). Drew Hofler,...
4 Ways Better Market Segmentation Leads to Higher Sales
In this informative new eBook, you’ll learn how:Personalized offers improve win ratesTargeted pricing drives better marginsBetter offers lead to better customer loyaltySegmented...