After the Deal is Sealed: Should Sales Care About Service
Is your sales team leaving dollars on the table? If there is not a clear link between field service activities and sales, then you are probably missing out on some very...
Web Marketing For Dummies, 3rd Edition — eBook (usually $16.99) FREE for a limited time!
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics...
A Beginner’s Guide to Launching a Customer Experience (CX) Program
A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results...
Le Manuel des Hackers… Comment les Hackers Volent les Identits
Les enquêteurs de Jumio ont passé de nombreuses journées à s’entretenir avec des anciens hackers et fraudeurs ; avec des criminologues professionnels ; des praticiens...
B2B Guide to VoC: Delighting the Customer in a B2B Environment
Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing...
Customer Experience from the Outside In: Tivoli’s Customer Experience Director on Customer Journey Mapping
In this Customer Management IQ interview Stine Ringvig Marsal, Customer Experience Director for Tivoli, shares her experiences of rolling out the customer journey mapping...