Customer Engagement: Moving from Buzzphrase to Business Value
Everyone’s talking about customer engagement, and what it takes to get the attention of today’s always-connected, digitally empowered consumers.
The good news...
COLD CALLING IS DEAD, Thanks to LinkedIn
It’s amazing how powerful a simple idea can be. Ken Krogue, president and founder of InsideSales.com, and Steve Richard, co-founder of Vorsight, created a webinar...
Customers for Life: Technology Strategies for Attracting and Keeping Customers
Fostering close relationships and experience that lead to customer loyalty isn’t just good for a brand’s reputation; it’s good for its bottom line. However,...
How Big Data Can Solve Marketers’ Social Engagement Challenges
In the world of consumer marketing, social media rules. Many B-to-C companies are trying to take advantage of this phenomenon by setting up dedicated teams to monitor...
Digital Clarity Group — Successful Customer Experience Calls for Customer Insight
Because consumers know what they want, everything within reach must be customized and relevant to fit their needs. From the report: "Providing the desired web experiences...
Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity...