Today’s highly competitive marketplace requires that organizations create compelling customer experiences. Big data and analytics support this process by generating...
Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage...
In Forrester’s 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software...
To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail execution focus on two very specific goals – winning at the shelf...
More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their...
Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B...
