The Data Deprecation Challenge and the Promise of Zero-Party Data
Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy.
Nine in ten marketers plan to capture zero-party data in the...
How To Win Loyal Customers in Uncertain Economic Times
Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow...
How to Leverage Third-Party Data in a Privacy-Centric World
As new privacy laws take effect, confusion still remains on how marketers can utilize different types of data (while still remaining compliant).
Alesco Data’s...
MM+M Convene Omnichannel
A discipline that surged in importance as COVID forced brands to rethink their channel allotments, omnichannel has since become so ubiquitous as to be nearly synonymous...
Contact Center Planning 2023
Status-quo approaches to contact center management have lost their edge. As talent and tech continue to evolve, new challenges and opportunities emerge—making it...
Rewiring the Customer Experience across Asia Pacific with Data and AI
Data success depends on a clearly articulated strategy with defined objectives, data prioritization, and the right analytical tools. With this in place, data projects...