The Definitive Guide to Engaging Content Marketing
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop...
Optymyze Enables Better Sales Performance for Kowa, Provides Data Visibility Across Mobile Platforms
Kowa Pharmaceuticals America (KPA) is the U.S. based pharmaceutical arm of Japanese conglomerate Kowa Group. The company entered the pharmaceutical market...
Optymyze Helps Leading Bank Improve Sales Outcomes, Leverage Referral Programs Effectively
This U.S. bank is among the top 100 largest banks in the country, and pursuing growth through acquisition. Like most large banks, the organization has multiple business...
The Cost of Doing Nothing
Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely,...
16 Signs Your Sales Operations Are On The Wrong Track
When was the last time you took a hard look at your sales operations? Over time it is common for any sales operations strategy to drift off course, and you can end up...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn...