Today, marketing efforts are a precise and well-oiled machine in an endless loop of carefully conceived components that rely on data-intensive sifting to find new marketing...
Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This...
Marketers have been at the forefront of the digital revolution, and although it’s been a tough (but fascinating) journey, most marketers feel now as if they understand...
Your CMS (Content Management System) should offer:A single view of the customerReal-time positioning and targetingMultichannel supportAn easy-to-use interfaceDesign flexibilityBut...
For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it’s...
Gartner’s 2015 Web Content Management report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore advanced...
