For sales reps, tablets are a blessing. As a marketer, you want to find out if using tablets can help Marketing make the transition from a cost center to a revenue generator,...
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand,...
A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...
Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important:
B2B Marketing:...
A large US-based manufacturer of health and beauty products was struggling to keep its distribution channels in sync with new product development. Learn how they were...
Much is being written today about how the buying process is changing. Because of that, the strategies and tactics sales organizations have relied on for years don’t...
