Bridging the Digital Divide – Linking eCommerce with Call Centers
Your phone CSR could play a critical role in improving online conversions, increasing average order value, reducing abandonment and delivering a seamless and outstanding...
Profitability Through Positive Productivity
According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt...
Adapting the Best of Fintech to Small Business Lending
Private equity’s investment in fintech has forever changed the small business credit landscape regardless of future U.S. economic trends. This white paper,...
Cloudy With A Chance of Mishap
It also explores how companies can start using weather data in their day-to-day operations and considers future directions in the use of weather-related information for...
How to Optimize Your SaaS Growth With Kissmetrics
As a SaaS marketer, you have a pretty busy job. There are product releases to promote, case studies to write, landing pages to create, budgets to plan, and so much more....
Optimize Your E-Commerce Growth with Kissmetrics
Imagine walking into a marketing meeting with complete confidence.
It’s your time to report on the marketing performance for the last quarter, and knowing you and...