The Customer Service Training Manual
Technological developments have dehumanized service while economic pressure and high employee turnover have left customers wondering when they’ll receive proper...
Relatrio Forrester: Modernize seu CRM em Seis Passos
Este relatório da Forrester mostra casos de sucesso do novo CRM que conecta clientes, empresas, e dispositivos, todos incorporando seis grandes temas, todos centrados...
The Simple Guide to Becoming Customer-Ready
Commercial leaders have told us they often struggle toefficiently share the best sales techniques, lack visibility on daily execution, and simply hope that managers...
7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open
Take the first step to getting your emails opened.In our latest eBook “7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open”, we address the...
Three Priorities for Advancing the Marketing Function
Based on the aggregate results from over 50 organizations who participated in the CEB Ignition™ Diagnostic forB2C Marketing, we identified the most important activities...
Forrester Report: The Digital Maturity Model 4.0
In this fast-paced digital world, not innovating means losing competitive ground. Forrester’s digital maturity model helps you plot your organizational maturity,...