CSO Insights: Sales Enablement Optimization Study
Only 56% of sales reps achieved or exceeded quota last year, and perhaps that shouldn’t surprise, considering almost 95% of sales enablement initiatives failed to...
Gartner Report: Cool Vendors in Tech Go-to-Market, 2016
Showpad has been named a 2016 Gartner Cool Vendor in the Tech Go-to-Market category, among four other technologies. According to Gartner’s analysts, “Marketing...
The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report
How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles....
Marketing Strategies for Highly Personalized Online Experiences
Amazon has been a leader in personalization for years; now brick-and-mortar retailers like Wal-Mart are getting in on the act. However, as one survey shows, most marketers...
Marketers: It’s Time To Own The Customer Experience
Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and proudly proclaim their mission...
How Deloitte Activated Thousands of Employees as Ambassadors
With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To...