However, no matter how good you think your list is, over time, your open and click rates can decrease. The ramifications of low engagement are greater than you think....
AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows...
This month-by-month calendar outlines actionable marketing activities to end 2016 with a bang.
OCTOBERWith leaves changing and pumpkins appearing on doorsteps, there’s...
Email design plays a big role in the effectiveness of your email marketing campaigns. The design is actually just as important as your messaging. Marketing designs can...
Got 60 minutes?
You can build a landing page with a sign-up form, thank you page, and auto-response email – all in 60 minutes.
This tutorial walks you through it...
Marketing automation is the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple...