2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing...
The numbers speak for themselves. Are you ready to bring the Challenger selling model to your organization?
With over 80,000 sellers and 20,000 managers improving their sales results based on the Challenger™ selling model, and more than 461,000 books inspiring change around...
Is the Customer Really Always Right?
No, the customer isn’t always right. Take a look at how you can train your Contact Center Agents to say no without upsetting the customer.
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3 Pillars of Online Customer Communities
How Strong is the Foundation of Your Customer Community?
More businesses are investing in customer communities, but great community strategy doesn’t come easy. Shaky...
The New Frontier for Personalized Customer Experience
Download this paper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers...
How to Choose a Content Marketing Platform Vendor: The Complete Guide
Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with...