Lead Generation for the Complex Sale – Chapter 3
Keeping the pipeline full of qualified leads is vitally important in today’s challenging business climate, so important, in fact, that consistent lead generation...
Lead Generation Channel Map
Use this map to:
Determine which channels are best for generating leads and finding future customers
Test channels
Build your lead generation calendar
Optimize your current...
Why eCommerce Isn’t Optional for Distributors
This white paper looks at how online shopping has changed the distribution landscape. Based on Forrester Research, eCommerce currently drives 41% of B2B revenue. 53% of...
The World is Waiting for your eCommerce Strategy
A good eCommerce strategy is no longer an optional piece of your sales and marketing mix. Distributors must continually find better ways to attract and retain Customers,...
Content Summit 2017 Guide and Free Access to Virtual Conference for B2B Marketers
Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies & tactics. Each day will be made up of engaging...
Start with a Lead – Eight Critical Success Factors for Lead Generation
A flood of ordinary, everyday leads does not mean that successful sales will follow. The challenge, therefore, is to tailor and adopt lead generation programs that...