It starts with strong alignment between customer success and marketing.This partnership has the power to unlock the true potential of your customers: genuine advocacy that...
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program....
89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)Whether you like it or not, a new version of your brand is emerging...
At Cisco, partners make up over 90% of the company’s business. Their renowned partner ecosystem sets the gold standard for channel success.
What strategies can you...
Channel partners selling hardware and software have been long-time fixtures in the technology world. But that’s changing fast.
In Supercharging Sales with a...
Chances are, you’ve tried the channel program model, and you didn’t see the ROI that you had anticipated. You might still have a random assortment of partners...
