Streamlining Unified Commerce Complexity
Why is omnichannel retailing so hard to execute? It represents a fundamental shift from an internal focus to a customer centric one – putting customer needs, wants and...
The Ten Commandments of Customer Service
Mark Sanborn may not be able to lead your organization out of its customer service wilderness, but if you follow his 10 Commandments for serving your customers, you’ll...
2017 Growth Drivers Report
What does it take to be a high growth company?
We surveyed leaders in sales and marketing on growth at their companies and factors accelerating it or inhibiting it.
Survey...
The Playbook for Account-Based Marketing (ABM)
The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives...
Get Scrappy – Book Summary
Embrace a “scrappy” mind-set to develop superior marketing, even if your company is small and lacks resources. Online marketing expert Nick Westergaard provides...
The Global Guide to Native Advertising Technology 2017
This unique resource will help marketers, publishers and communications professionals to navigate the native advertising technology landscape and get their share of the...