Employee Advocacy 101: The Rise of the Employee Marketer
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want...
How to Have a Successful Employee Advocacy Pilot Program
So you’re ready to start an employee advocacy program? Before diving in, first test the waters with a pilot program. Launching a pilot program with a select subset...
How to Write a Book in a Day – 3 Simple Steps to Write Books Fast
Learn a simple step-by-step process to write your own book that you can publish as a digital book you can sell or offer as a lead magnet to gather emails, at the beginning...
Which Comes First: The Contact Center Site Visit or the RFP?
Before you sign that contract, due diligence is required to make sure it’s the right fit. The contact center RFP is essential, of course, but the contact center...
Please Don’t Go – Tips for Improving Customer Retention
We’ve worked with hundreds of leading retail brands that all struggle with the same issue. They invest a lot of marketing resources in acquiring new customers. But...
Technology that Enables Great Storytelling
They rely on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content...