How to Build a Global Marketing Calendar
We live in a multi-channel world where your customers have the power to choose how to engage your organization and brand. As customers are increasingly difficult...
5 Steps to Launching an Employee Advocacy Program
Empowering your employees to share on social media has BIG benefits but it’s also a BIG project. This infographic breaks the process down for you in a...
How Much Should You Spend on B2B Marketing
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark...
The Ultimate Sales Follow Up Kit – includes Free 30 Day Trial to Cisco WebEx and Cisco Spark
The Ultimate Sales Follow Up Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your sales follow up...
The 5 Forces Revolutionizing Client & Sales Presentation Systems in 2017
In the Age of the Customer, the customer calls the shots. And B2B customer-facing teams are undergoing significant challenges to gain and keep their accounts make their...
Why Employee Advocacy is Now Mainstream
Employee Advocacy is becoming a standard best practice, and for good reason: teams that actively share company content on social enjoy significant boosts across...