How to Win Friends and Influence People Book Summary
The principles in the book are simple, but something a lot of us fail to use or remember. This book will help you to convince people to your way of thinking, avoid arguments...
Hooked Book Summary
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies...
Nonprofit Makes History: Programmatic Helps Nonprofit Raise Historic Funds With New and Past Donors, Maximizing ROAS
The nonprofit asked Adtaxi to create an effective donation strategy for their holiday campaign within a strict deadline. We tapped into dynamic creative optimization,...
Cyber-ready – today and for tomorrow
A sense of cyber-urgency has seized the public and private sectors. Cyber threats jumped to CEOs’ number one concern in the US, and number two globally, according...
5 Things You Can Do Now to Improve Your Company’s Financial Management
When it comes to running a business, a lot of change is out of your control, especially in recent years. That’s why it’s so important to be proactive about...
The myth of the carrier discount
More than one-third (39%) of U.S. online retailers cite fear of losing volume discounts as a top obstacle to furthering their multicarrier strategies. Most of those same...