Traditional S&OP processes and systems have had limited success in responding to the increased complexity and volatility in today’s marketplace. Too often strategy...
If recent performance is an indicator, the midcap is the place to be. During the 2008 recession, midcap companies proved surprisingly tough. Fully 82% of them survived...
A Handbook for Meaningful (and Profitable) Engagement
Customers are seizing control of the marketplace and CEOs are shifting their focus to their customer-facing teams –...
Maximizing the Power of Commerce along the Customer Journey
Commerce is one of numerous customer-facing teams within a business. The others include sales, customer service,...
Of all the challenges faced in a strategy management program, none provide greater obstacles than dealing with the cultural issues that arise in execution. In Part...
Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them being: Pressure to implement low-cost mobile-centric technologies;...
