Why Don’t Your White Papers Work?
It’s not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come across as though...
Successful Implementation of a CRM System
Recently, a company spent $25 million in CRM system’s execution. The company has been one of the leading forest-products companies in the world but for the past several...
Tips for Marketing to Generation X and Y
If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.
Who is...
Best Practices for Viral Marketing Success
Viral marketing is an extremely appealing concept to many marketers. Whether it is online or offline viral marketing we refer to, it is the very concept of having your product...
How to Manage Your Marketing Mix
Wrong. And the same goes for generating revenue. Done in a vacuum, none of these tactics will get you what you want. For professional services – where your relationship...
