Case Study: Texas State University
In 2018, Texas State created a “Bring Bobcats Back” program designed to reach and support stopped out students returning to finish their degree in an effort...
Driving Business Value with AI in the Data Cloud
Our Driving Business Value with AI in the Data Cloud research highlights the strategic investments executives should make now to accelerate AI projects in the...
5 Questions to Consider When Pricing Smart Products
The revenue model is one of the most important elements of a firm’s strategy. It defines the ways in which a firm gets compensated for the value that its products...
Determining Point of Interest Visits From Location Data: A Technical Guide To Visit Attribution
Understanding if a device visited a place, brand, or type of store can be valuable context to have for your business. Companies we currently work with use store visit...
Strategy of Preeminence: Propel Your Market Positioning and Achieve Exponential Growth
In this podcast, marketing grandmaster Jay Abraham explains how to use his time-tested “Strategy of Preeminence” to improve your business’s long term...
Field Guide to Communication With Frontline Employees in Manufacturing
Manufacturing organizations need new solutions to connect and reach their dispersed, frontline teams. Leveraging mobile technology to improve the way manufacturing teams...