How did Novartis boost patient engagement?

Novartis was seeking a solution to enable deeper and accelerated patient engagement with a strategic objective of reaching 2x as many patients, 2x as fast. They were...

How did Novartis boost patient engagement?

For Novartis, Salesforce had everything it sought in a tech partner to step up patient engagement, at scale and fast. That includes a modern architecture that fits with...

The Marketing Data Integration Guide

Today, over 75% of marketers now utilize some form of automation, and 77% of those who have switched to automated solutions have seen an increase in conversions. This...

Forging Operational Resilience

The multi-million-dollar question is, how does your organization approach resilience? To survive and thrive in such a dynamic reality, you must think beyond traditional...
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