Consumers are no longer satisfied being one of the masses, they want companies to treat them as individuals with unique needs, by using data intelligently to customize the user experience, predicting what they are looking for before they even know it. This personalized consumer experience is driving a revolution in the expectations of service companies.

This business paper discusses how organizations can leverage intelligent business apps that anticipate a mobile worker’s needs, to drive efficiencies in the workforce and improve the customer experience.