The little churn book

Churn is the enemy of every SaaS business.

A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives for an insight into meeting the churn challenge head-on.

This book shares quotes from:

  • Bill Macaitis – ex-CMO of Slack
  • Patrick Campbell – ProfitWell
  • Elizabeth Glover – Zuora
  • Nina Pepper – Vizolution
  • and many more..

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