Real-time Business: Playing to Win in the New Global Marketplace

To ensure the rigor of our research, we relied on a blend of quantitative and qualitative analysis, including:

A global survey of 525 c-suite level executives in the consumer products, high-tech, oil and gas, and retailing industries.
A series of in-depth personal interviews with senior executives in the aforementioned industries who are involved in their firm’s efforts to move operations into real time.

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