As with most things, having a clearly defined outline reflecting the rules of conduct within the company manifesto is helpful in creating the necessary guidelines of everyone concerned to act and assume roles as uniformly as possible. 

This resource covers: 

• What are rules of conduct?
• Write a mission statement
• Know what your customers expect
• Open the lines of communication with employees
• Balance the needs of customers and employees
• Adjust with trial and error and maintain a positive attitude

By following the outline given within the rules of conduct, all those involved will be able to be better focused on the positive elements that would benefit the company.