While every senior IT leader understands that IT is going to likely be responsible for an application stack that includes Finance, HR, Merchandising, Supply Chain, Logistics and so on, transformational CIO’s are now considering Product Information Management (PIM) as a core application in their portfolio. With tactical benefits including improved revenues, search results, customer conversions as well as reduced maintenance costs, PIM is a fundamental component for a strategic move towards unified commerce.

Download our white paper to learn more about how thinking about PIM as an enterprise application and the enterprise organizational and processes that will use it effectively.