Voluntary insurance is full of jargon, acronyms, and scare tactics, but there are better ways to talk about these products. Taking a positive, proactive, straight-forward and educational approach can make a huge difference in the attitude of potential and current clients.

Download this infographic for more on 10 phrases you should remove from your group insurance vocabulary and advice on what you can say instead.

Tips include:

• Removing acronyms & industry terms
• Choosing the right words
• Focusing on the positive instead of the negative
• And more…