The Death Knell for Ordinary – Pursuing Difference

This eBook warns against the creeping commoditization that can infuse your product or service with an air of the same-old thing. 

Follow these 9 strategies to stand out:

  • Lead the customer
  • Use e-commerce to re-invent everything
  • Fight back via systems intergration 
  • Design matters 
  • It's the experience 
  • Women rule 
  • Embrace an age of self-determination 
  • Think global 
  • Brand power 

Pursuing Difference is all about passion and stomping out the ordinary! 

 

 



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