In this article we will discuss what we refer to as a product information supply chain and how it is influencing
next-generation product information management (PIM) solutions. We start with an overview of supply chain
and how enterprises plan for the long-term and constantly revise their strategies and execution to keep current
trends in perspective. Core to this supply chain is product information and how consumers access it to make
purchasing decisions. Interactions through various platforms and apps are disrupting the linear flow of
information supply chains. To address this, product information management (PIM) solutions need to evolve to
harness these interactions.

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