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The Forrester Wave looks at how data has proven itself a strategic asset and is becoming key to everything from improved marketing to exploring new business models. A new market for data governance applications is emerging in which both technical and business staff manage policies – a term Forrester calls DG 2.0. Findings in the report include:- Data governance requires a renewed focus in 2016
- Data governance stewardship applications are an emerging market
- Collaboration, impact analysis, and valuation are paramount
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