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Business Analytics in Retail for Dummies

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This eBook offers principles and tools you can use to discover how your customers behave — and how to put that knowledge into action to drive more sales. In this eBook, you’ll learn how to:
  • Understand the basic concepts of business analytics
  • Dispel business intelligence myths
  • Set up scorecards and dashboards
  • Measure consumer sentiment through social media

Request Free!