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When it comes to lightning fast speed on the web, fiber delivers. But, even as broadband usage has sustained demand and growth – anticipated to grow to $49.3 billion by 2030 aided by government backing to the tune of $77 billion in the U.S. alone to connect those who currently don’t have access – the upside for providers is tremendous. Nevertheless, the expense and complexity of installing fiber means providers typically take a staged, strategic approach to market expansion. That starts with identifying greenfields where prospective subscribers use heavy bandwidth, often on dozens of devices. But once they’ve done that, providers need to attract the attention of individual subscribers and businesses, get them onboarded, and keep them engaged throughout their lifecycle. So, how can you build a fiber growth engine that keeps subscribers engaged? Here, we explore how marketing AI and automation efficiently engage the right customers and why seamless service will keep them loyal. |
