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How confident are service provider general managers that they can face an aggressive competitive market? According to the recently released Heavy Reading State of the Service Provider report, many leaders admit that a lack of CAPEX growth and a looming skills shortage has eroded their confidence. Will they fall back on an old mindset of a “speed first” marketing campaign to battle the consumer giants and win new revenue opportunities and markets? Not so fast, says this new report. Join Heavy Reading and Calix to discuss the latest challenges, trends, and opportunities that showcase the strategies that general managers are implementing to succeed in a new market dynamic. In this webinar, Jim Hodges, Research Director at Heavy Reading, and Pam Fergusonis, VP of Product Marketing at Calix, will unveil a new trifold formula leveraging network edge, software disaggregation, and differentiated services to optimally meet changing subscriber demand as well as enhancing operational efficiency. |
