Cross-enterprise collaboration is the way forward. While our H2 2022 Innovation Spend & Trends Report showed that gaining resilience through cutting was the game plan at the onset of the pandemic, the focus of our seasoned group of senior cross-industry disciplinarians to this second economic downturn in three years- and the third economic downturn in fifteen years- is growth and finding new revenue streams.

Organizations seem to be running at a high level of efficiency due to recent cuts. But with all of the talk of lack of alignment across the organization and limited innovation resources through a network of start-ups or the exact right skill sets on innovation teams, innovation democratization is upon us. And the need to operationalize that innovation is apparent. The innovation discipline game plan for H2 2023 is cross-enterprise collaboration.