Everyone is talking about ChatGPT right now.

University professors are trying to figure out how to determine who – or perhaps what – has written that well-crafted term paper. At the same time, e-commerce sellers are both excited and a little confused about how to best utilize this revolutionary technology.

Among the leaders of e-commerce and selling on Amazon, there’s a universal feeling that with all this new power comes great responsibility. Already, the internet is full of videos and blog posts that show ways that ChatGPT and artificial intelligence can replace human input.

Future e-commerce success might require a little more nuanced approach.