Thought leadership content builds trust in your brand's expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC's new interactive eBook, The Technology Marketer's Guide to Creating a Thought Leadership Strategy, outlines the foundational elements that a successful thought leadership strategy needs.

In this eBook you will learn:

• How a leadership strategy supports marketing initiatives
• The foundations of a successful thought leadership strategy
• When to leverage 3rd-party market experts to elevate your thought leadership strategy

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.