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Abstract: Many market-leading companies in the Asia-Pacific (APAC) region in recent years have built their success on investing in the right technologies and extracting maximum value from their data assets, using information to develop a granular understanding of their customers and markets, deliver enhanced products and services, and improve business processes. Data-driven enterprises in the region have been able to make near real-time decisions based on high-quality data, including insights derived from big data, advanced analytics, artificial intelligence (AI), and machine learning (ML), enabling them to move more quickly to change how they operate or serve customers amid disruption of markets, sales channels, and conventional working patterns. |
