Personalization is golden key to driving engagement, especially in the Financial Services industry.

But consumers in the modern marketplace are becoming more aware then ever before of marketing tactics that companies are implementing in order to get in front of them.

Consumers are also picking up on the mistakes that are made. It’s all too easy to spot poorly made automated marketing emails, consisting of personalization tokens filled with inaccurate, outdated prospect data.

It's a new year, and it's time for a refresh in the way we approach personalization in our marketing campaigns! 

Join SalesIntel & PFL on Thursday, January 20th, for a special 30-minutes webinar as they discuss:

• 5 tactics & technologies for effective campaign personalization
• Strategies for identifying the most active channels of your target personas & prospects 
• The Importance of creating a authentic, personalized experience

We hope you will join us for this knowledge filled session!