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Advertisers in professional services, wholesale distribution and retail financial / investments and certain retail consumer-centric businesses are over-spending / over-relying on data analytics and computerization. This classified executive briefing is available by popular demand and useful for a middle-market chief executive, COO, managing partner and perhaps those with IT buying authority. Decision-makers today are flooded with cheap, shoddy information due to low entry barriers on the web. A good number of such prefer utilitarian, applicable knowledge and unseen-before case studies.
Corey Weiner has worked on lead generation / b2b direct response for big-name advertisers including Merck, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General. And four-plus years doing consumer behavior research at the renowned Nielsen Company qualifies Corey to refine / reposition multimedia for advertisers less interested in brand / top-of-mind awareness and more so in seeing sales lead demand / revenue go up. |
