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Retailers are under pressure to connect the dots between online and offline customer interaction. They are investing in omnichannel retail models and the latest ‘Internet of Things’ (IoT) technology to create physical stores that are more dynamic, and rich in personalized experiences. While becoming technologically enlivened, stores must also remain attractive, comfortable, safe places for customers to be immersed in the brand and the product. But what measures should retailers take to stay ahead of the curve? And how can they be sure of a return on investment. In this report, ShopperTrak sets out 8 steps for building a business case for cutting-edge store technology, and shows you how to measure the impact of instore innovation, using traffic data insights. |
