A fundamental rule of marketing has always been to meet customers where they are. And, these days, they’re on mobile devices.

Is your brand’s current mobile strategy connecting with customers as well as it could be? Is it engaging with them appropriately at each distinct phase in their customer journey?

Check out this guide to learn how to:

• Plan for and deploy the three phases of mobile marketing
• Utilize a 21st-century approach to customer milestones
• Keep up your marketing efforts through emergencies and crises
• Use reactivation strategies to your advantage

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