Are your developer-targeted advertising efforts falling short of expectations? Developers are a notoriously tough audience to connect with—naturally skeptical and uninterested in fluffy marketing language.

But, if you can get these folks to advocate for your brand and products, significant sales opportunities will follow. (Opportunities you’ll miss if you focus only on traditional IT decision makers.)

Check out this guide to learn:

• Why developers are important in the B2B tech buying process
• How to set expectations for your advertising campaigns
• Best practices for creating ads and landing pages that resonate
• Where and how to reach the developer and technical community

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