When it comes to e-commerce, one size doesn’t fit all. In this case our client had an existing commerce solution based on Oracle ATG, and while it provided strong personalization and targeting features, it lacked the flexibility, scalability and omni-channel to support needed for continued growth. They faced the following challenges:

• Oracle’s licensing model required individual licenses for each country and region
• Inefficiencies resulted in a higher level of technical efforts, longer time to release to market, and steep additional costs
• Functional continuity across all instances was increasingly difficult to manage
• With customers in over 180 countries, their customer experience (CX) needed to be improved and standardized

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