One of the most challenging aspects of a Voice of Customer program, is setting up a successful one.

How do you go about creating a successful VoC program? It takes several steps, starting with getting executives on-board to measuring Return on Investment.

The goal of this guide is to serve as an invaluable tool as you design a best-in-class VoC program to support your brand for years to come.

Included in this guide:

• 10 essential steps to get the most out of your VoC Program
• Practices to ensure the continuity and success of a VoC Program
• References to in-depth resources for further assistance

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